Here’s why a conversion rate optimization specialist can be so impactful for your business.
Maintaining review sites is an important marketing strategy in the digital age.
Add video marketing to our repertoire! After months of scheduling, brainstorming, meeting, story boarding, and preparation, Profiles took on its last facet of marketing and completed its first ever video shoot. Client participants and the Baltimore staff spent the day in our Washington DC office to join in on the video marketing project. We enlisted the […]
When working in digital marketing jobs, you must be flexible and stay up to date with the latest industry news – but that is not all. There are many technical and functional skills that are beneficial, as well. Here are the digital marketing skills you need to be successful and stand out from the competition.
Email marketing remains an effective source of engagement. Here’s what you need to incorporate in your campaigns to ensure that they’re compelling.
As more technology is adopted by the public, there are many more avenues for marketers to reach their audience.
While this technological battle truly affects everyone who uses the Internet, digital marketing agencies can be caught directly in the cross fire between the Federal Communications Commission and Internet service providers.
There are new tools that have emerged in the world of social media that are going to change the way you work for the better. Master a few of them to help with your everyday tasks, advancing your career and giving you the edge you need at top marketing firms.
Creative job seekers can expect some tough competition.
The traditional way to market an upcoming movie is through television ads, billboards and printed ads. However, a shift has begun within the industry as more companies realize the importance of a digital marketing director.
If you hire efficiently and effectively, you can see higher profits, lower rate of turnover and increased revenue growth. However, the trick is balancing the two parts so you don’t waste time on sub-par hires.
Businesses should direct their attention to milliennials, a group of applicants who may be the answer to their tech-dependent marketing departments’ prayers.
Whenever applicants manage to prove themselves worthy and persuade recruiters to request an interview, they need to capitalize on the chance to strut their stuff and bring their A-game to these in-person discussions.
In an age when big data and online media platforms dominate marketing strategies, the discussion surrounding the relationship between the chief marketing officer and chief information officer continues to grow.
It’s simple enough to understand why branding is important. This marketing strategy and overall goal for a company is the foundation for building a strong relationship with customers and gaining the attention of future clients. However, unlike in the past, the message about what a company stands for can’t just be shouted from the rooftop […]
Marketing using Twitter is one of the best and easiest ways a company can quickly and effectively reach their market. But it’s not enough for marketing gurus to become complacent using the service – with the social media website’s upcoming IPO, they’re aiming to shake up their business practices.
Creating an effective marketing strategy takes more than throwing content on a website or creating a banner ad.