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Digital Analytics Manager

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Our client, a global luxury brand headquartered in the Washington, DC Metro area, is seeking a Digital Analytics Manager to join their growing Global Marketing & Digital team. The Digital Analytics Manager will measure the impact of personalization marketing initiatives in driving incremental revenue and achieving customer engagement goals and influence the strategy.

The Digital Analytics Manager will work closely with internal teams to identify key performance measures, analyze the performance of customer segments and provide insights and reports on marketing effectiveness. 

Digital Analytics Manager Responsibilities:

  • Measure the impact of targeted marketing communication and personalization in driving customer response, engagement and the organization's profit among target customer segments.
  • Work with the testing team and other analysts to construct test plans to quantify lift of targeted marketing communications over a control.
  • Partner with the internal analytics, research, marketing and digital teams to gain agreement on key performance indicators, measurement methods, and the definition of success prior to the launch of campaigns and initiatives.
  • Define measurement and analytical methods for both direct response and branding campaigns within an analysis brief. Conduct analysis, present findings, solicit feedback, and provide recommendations.
  • Develop an understanding of the company's analytical databases and reporting systems, including digital website data from Adobe, ad impression and response data from Doubleclick and other media partners, reservations data, and customer data. 
  • Develop weekly/biweekly dashboards and reports for the business unit managers, leading the review of performance metrics each week.
  • Identify opportunities for improving targeting of marketing communications on the company's website and via performance display media through statistical analysis and predictive modeling.
  • Support requirements for the future personalization platform by defining analysis and measurement standards and processes.
  • Help define technical standards for online marketing analysis and reporting data, including data acquisition, data management, and report development, distribution and maintenance.
  • Provide project management support including planning, documentation, defining technical processes, prioritization, scheduling, and communications.
  • QA reporting processes, analyses and data models. Ensure that tracking applications are working properly and data is accurate and consistent for analysis.
  • Build sales, demand and conversion forecasts to evaluate the impact of personalization campaigns, as appropriate.
  • Help monitor automated processes for delivering data to marketing systems, and assist internal and 3rd party technical teams to troubleshoot and resolve issues.

Digital Analytics Manager Responsibilities:

  • Bachelor's degree in a related field. Strong coursework in quantitative disciplines, including statistics, economics or research preferred.
  • 3 - 5 years of relevant work experience, ideally with experience as a quantitative data analyst. Applied experience in marketing analysis, CRM analytics, digital analytics or statistical analysis preferred.
  • Strong to expert SQL skills and experience integrating large datasets from multiple systems and sources
  • Experience with R or SAS or other statistical software with statistical analysis
  • Experience with Tableau, MicroStrategy, Cognos, Omniture (preferred but not required upon entry)
  • Statistical analysis experience, including A/B testing, linear regression, and time series forecasting
  • Experience analyzing digital marketing and web analytics data using ad serving data and Adobe Marketing Cloud or Google Analytics.
  • Ability to interface with both business leaders and technical professionals to ensure data integrity and develop decision support systems addressing key business questions. 

About Profiles:

The leader in Marketing and Creative Technology recruiting since 1998, Profiles places the highest caliber candidates in Fortune 500 companies and successful organizations across the country. Our experienced recruiters focus on candidates drawn from the top 20% of job seekers nationwide. Profiles professionals are available for contract, contract-to-hire, and direct hire positions. Headquartered in Baltimore, MD, Profiles has regional offices in Philadelphia, Richmond and Washington D.C.

Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training.

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