Corporate social media professionals who expertly handle brand identities on platforms like Facebook, Twitter, Instagram, Flickr and Google+, are constantly working to promote company value propositions online.
Over the course of the past two years, marketers and professional communicators have been inundated with a message – your email campaigns show a decreased return on investment. As a result, companies directed their people to turn around and either reboot email campaigns or to scrap the budget associated with this message delivery system.
Just a few years ago, it was unheard of for a company to have an in-house content strategist or even a content strategy. However now, this positions has become a crucial component of an organization’s digital marketing strategy.
If you’re a graphic designer who is intending to reduce time waste and improve workflow you are in luck. There are a number of options available for a dedicated creative who is looking to do things faster and make tasks easier.
In the evolving world of digital design, the hay day of the user experience or UX designer is here. This relatively new field has come to make up all the qualities and services that are relevant to users. UX strategists work with developers, designers and programmers to create the mobile and internet interfaces that users are willing or event want to use.
Most brand marketers agree – social media is here to stay. When social first appeared on the scene, many professionals and executives were skeptical of the lasting impact of this technology trend. Many believed it would be a passing fad and not worth while. Why invest in social marketing strategies when it won’t last?
