Influencer Marketing Analyst

Influencer Marketing Analyst Perks:

• Competitive Pay: Pays up to $23 per hour, depending on experience, for your expertise in managing influencer marketing campaigns for luxury brands.
• Comprehensive Benefits Package: Enjoy full coverage, including medical, vision, and dental plans, along with PTO accrual, to support your well-being and work-life balance.
• Global Brand Impact: Be part of a world-renowned hospitality brand, shaping influencer marketing campaigns that reach millions of guests worldwide while driving business results for one of the industry’s most recognized names.
• Make Your Mark on a Luxury Brand: You will play a key part in shaping influencer partnerships and campaigns that connect with global audiences and elevate the digital presence of leading luxury and lifestyle hospitality brands. Your work will contribute to creating memorable experiences and meaningful storytelling, helping to strengthen the brand’s influence in a competitive, high-value market.

Influencer Marketing Analyst Requirements:

• 1+ years of professional experience, ideally in influencer marketing, digital media, or talent management.
• Demonstrated experience developing and executing influencer campaigns or programs.
• Proven ability to collaborate with internal teams and external partners, such as agencies, influencers, or talent managers.
• Experience in campaign management, measurement, and reporting.
• Proficiency with social media management tools, social listening, and analytics platforms (e.g., Sprinklr, Khoros, Brandwatch).

• Strong ability to evaluate influencer and creator talent based on audience, content alignment, and brand fit.
• Expertise in influencer or talent management, with proven experience building authentic partnerships.
• Deep understanding of social media platforms, pop culture trends, and digital storytelling.
• Manage inbound influencer requests by serving as the primary point of contact for influencer opportunities and creator inquiries, evaluating talent for alignment with brand values and audiences.
• Lead communication across internal teams, properties, and external stakeholders to track, monitor, and optimize influencer activations.
• Lead property-level activations by partnering with hotel teams to strategize and implement unique influencer experiences, creating opportunities for creators to authentically engage with and represent the brand.
• Identify and evaluate opportunities by continuously monitoring social media trends, rising talent, and cultural moments to uncover new spaces where creators can bring value to the organization.
• Recommend forward-thinking influencer strategies that align with the luxury and lifestyle segment.
• Develop and nurture relationships with influencers, creators, and talent representatives, building and maintaining a robust and dynamic roster of partners across multiple verticals.
• Drive campaign development and execution by collaborating with internal marketing teams (brand, social, paid media, communications) and external agencies to develop and implement influencer campaigns that amplify storytelling and drive measurable results.
• Support education and strategy enablement by developing toolkits, playbooks, and training materials to educate stakeholders on influencer marketing best practices and campaign optimization.
• Lead measurement and reporting by establishing benchmarks, tracking performance, and delivering strategic insights that assess results, inform future campaigns, and establish best practices.
• Oversee gifting and compliance management by coordinating influencer gifting initiatives to support campaigns and ensuring messaging aligns with FTC regulations and reflects brand positioning.
• Provide logistical support by managing the operational needs of influencer activations, including travel arrangements, room bookings, talent management, and payment processes.