Influencer Marketing Manager

A buzzworthy leader in the luxury hospitality industry is seeking a Influencer Marketing Manager for a 6+ month contract role to build out and manage best-in-class influencer programming and strategies that extend the reach of their portfolio of brands and add cultural fuel to their marketing. This role requires individuals to be in office 3 days per week in Mclean, VA.

You will be responsible for leading the day-to-day planning and execution of small and mid-sized influencer programs, in addition to supporting large-scale activations.  

Influencer Marketing Manager Perks:

• Competitive Pay: Pays up to $45 per hour, depending on experience, for your expertise in managing influencer marketing campaigns for luxury brands.
• Comprehensive Benefits Package: Enjoy full coverage, including medical, vision, and dental plans, along with PTO accrual, to support your well-being and work-life balance.
• Global Brand Impact: Be part of a world-renowned hospitality brand, shaping influencer marketing campaigns that reach millions of guests worldwide while driving business results for one of the industry’s most recognized names.
• Make Your Mark on a Luxury Brand: Your work will be at the forefront of designing impactful influencer partnerships and campaigns that will be seen by high-net-worth audiences across the globe. The strategies you develop will become an integral part of the brand’s legacy, leaving a lasting impact on the digital and experiential presence of a prestigious luxury hospitality brand.

Influencer Marketing Manager Requirements:

• 4+ years of experience driving impactful social or digital media strategies, with a proven track record of managing and growing digital presence across platforms.
• Influencer marketing expertise with hands-on experience working directly with creators, developing influencer-driven campaigns, and executing programs that align with brand goals and target audiences.
• Cross-functional collaboration experience working closely with internal teams, external agencies, creative partners, and on-screen talent to ensure cohesive and successful campaign execution.
• End-to-end campaign management, from ideation and planning through execution, optimization, and post-campaign analysis, delivering measurable results.
• Strategic talent evaluation, assessing influencers and creators for brand alignment based on pre-defined criteria, audience demographics, and engagement metrics.
• Relationship management with external stakeholders, including influencers, publicists, agents, and managers, to foster long-term, productive partnerships.
• Strong collaboration and influence skills with the ability to build positive working relationships and align diverse stakeholders in highly matrixed, fast-paced environments.
• Creative problem-solving capabilities, fueled by a passion for developing innovative, big-picture ideas that resonate with audiences and drive campaign success.

• Build and maintain direct, ongoing relationships with key, emerging talent, and established talent while creating an expansive roster across specific verticals.
• Partner with external stakeholders (influencers, creators, talent) and internal teams (Social, Paid, Brand Marketing, Comms, etc.) to create impactful influencer campaigns that drive social conversation.
• Assist in the execution of the brand’s Influencer Marketing strategy and rollout of process around the strategy.
• Lead all aspects of influencer sourcing, program development and execution, bringing ideas to life through successful project management while ensuring on-brand execution.
• Serve as day-to-day lead with influencer tool/agencies; managing budgets, writing briefs, reviewing content and producing reports.
• Partner with tool/agencies to lead influencer outreach, working to support creator goals and understanding how to match needs of talent with business plans and objectives.
• Be the key point of contact for all things involving influencer marketing measurement, benchmark establishment, affiliate marketing, and strategic reporting and analysis.
• Support logistical needs of influencer programs, including booking rooms, travel and payment..