Associate Media Planner
Media Planner Requirements:
- Bachelor’s degree with 2-4 years of experience in media planning or buying within an advertising agency, consulting firm, corporate marketing team, or software provider.
- Proficiency in Campaign Manager 360 or similar tool.
- Experience analyzing data to craft actionable insights.
- Working knowledge of media research tools (IMS, GWI, MRI, Nielsen, ComScore, Simmons, etc.)
- Familiarity with multiple channels (Display, Video, CTV, Native, DOOH), with programmatic trading experience preferred.
Media Planner Responsibilities:
- Develop integrated media strategies in partnership with Media Directors and Supervisors to meet client objectives.
- Oversee media budgets, pacing, and tracking to ensure successful delivery of campaigns and achievement of KPIs.
- Collaborate with vendors and internal teams on media placements and maintain client-facing reports.
- Analyze website data to generate insights on visitor behavior, traffic patterns, and conversion trends.
- Deliver performance media reports and stay updated on industry best practices, tools, and technologies.
About Profiles
An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.
Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training.
New job opportunities are listed daily –?www.careerprofiles.com.