Senior Director, CRM Strategy & Analytics
Location: New York City, NY
Category: Marketing Communications
Employment Type: Direct Hire
Job ID: 24560
Date Added: 03/20/2025
Senior Director, CRM Strategy & Analytics Perks:
- Opportunity to work for a well-known brand.
- Health, Dental, Vision, 401k plan, PTO, and other benefits.
- Salary: $140,000 – $200,000.
Senior Director, CRM Strategy & Analytics Requirements:
- Bachelor's degree in marketing, statistics, data science, or a related field.
- 10-12+ years of experience.
- Proven experience in CRM analytics, with a track record of driving customer engagement and retention.
- Expertise in Braze and Segment, and Tableau.
- Strong business acumen and ability to translate data into actionable insights and strategic recommendations.
- Excellent leadership and team management skills, with the ability to inspire and motivate a team.
Senior Director, CRM Strategy & Analytics Responsibilities:
- Develop and implement marketing analytics strategies to support customer retention, engagement, and growth.
- Design and execute CRM campaigns, customer segmentation, and lifecycle analysis.
- Design and conduct experiments, A/B testing, and segmentation studies to enhance marketing efforts.
- Collaborate with marketing, sales, and product teams to integrate data insights into marketing strategies and planning.
- Interpret CRM performance and subscriber metrics, identify trends, and prioritize opportunities to drive revenue and improve customer lifecycle management.
- Manage CRM analytics budgets, ensuring efficient allocation of resources and maximizing return on investment.
About Profiles:
An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.
New job opportunities are listed daily – www.careerprofiles.com
Profiles is dedicated to a long-term vision of diversity, equity, and inclusion. We understand that real change takes time, and we are committed to making sustained efforts that lead to lasting impact. Our long-term vision includes setting ambitious goals, tracking our progress, and remaining steadfast in our commitment to creating a more inclusive and equitable future.
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