Sr. Product Manager, Retail Media

This is a unique opportunity to take a high-visibility initiative from concept to launch, where you’ll be responsible for defining the tech stack, driving vendor selection, and shaping the roadmap for a scalable media platform that connects vendor brands with customers across digital and physical channels. You’ll be the first dedicated product manager focused on this initiative, working in close partnership with strategic vendor leads, architects, and internal developers.

• Remote Freedom: Set up your workspace wherever you feel most inspired – whether that’s your cozy home office, a sunny café, or a serene beach. Enjoy a schedule as flexible as you need, so you can balance work with your life’s adventures. (MUST RESIDE IN THE USA)
• Mission-Driven Culture: Be part of a team that’s committed to sustainability, outdoor adventure, and community engagement—bringing purpose and passion to everything they do.
• Adventure-Loving Team: Join a crew that’s as passionate about the great outdoors as you are. Collaborate with fellow adventurers who value powerful storytelling and are always ready to share a good story or plan the next big outdoor escapade.
• Competitive Compensation & Benefits: The hourly pay rate starts at $55 per hour, depending on experience. Potential access to exclusive industry events and the opportunity to be part of a company that values work-life balance, innovation, and personal growth.

• A Bachelor’s degree in business, marketing, technology, or a related field is preferred, though equivalent work experience will be considered.
• 5+ years of work experience in product management, with a focus on advertising, retail media, or digital marketing technology.
• Extensive background in retail media networks, including experience with onsite, offsite, and in-store advertising placements.
• Familiarity with third-party retail media platform technologies rather than solely custom-built solutions.
• Experience managing digital media monetization strategies and aligning product priorities with business goals.
• Strong understanding of advertising technology, audience segmentation, and data-driven insights to optimize ad performance.
• Experience managing digital media monetization strategies and aligning product priorities with business goals.
• Experience with ad tech, digital advertising, programmatic media, or in-store sponsored placements is a plus.
• Proficiency in Microsoft Suite, Teams, Jira, Confluence, and Slack is preferred.

• Develop and execute the product strategy for a new retail media network, ensuring alignment with overall business objectives.
• Define platform capabilities to support brand advertising, including sponsored placements, off-site media, and in-store activations.
• Lead the development of the product roadmap, prioritizing initiatives that enhance advertising opportunities and customer engagement.
• Oversee integration of retail media platform technologies and ensure they meet the needs of advertisers and stakeholders.
• Optimize ad placement strategies, targeting capabilities, and performance analytics to maximize revenue and advertiser success.
• Work cross-functionally with MarTech, strategic partnerships, and Ecommerce teams to implement scalable retail media solutions.
• Utilize data insights to make informed decisions on campaign performance, audience engagement, and monetization strategies.
• Stay informed on industry trends in ad tech, retail media, and digital marketing to drive continuous platform improvements.
• Advocate for the retail media network internally, ensuring alignment with company goals and stakeholder expectations.