How to Hire a Copywriter for Your Brand | Expert Hiring Guide
Hiring Advice · February 5, 2025Time to read: 6 mins
Summary:
- Define the Role and Craft the Job Description: Clearly outline content needs, deliverables, and expectations in a well-crafted job description to attract qualified candidates who align with your brand’s vision.
- Evaluate Candidates Thoroughly: Use interviews, practical exercises, reference checks, and focus on skills like creativity, adaptability, and cultural competency to ensure a good fit with your brand voice and values.
- Consider a Staffing Agency: If the search proves difficult, partner with a staffing agency like Profiles to access specialized, vetted talent, saving time while ensuring high-quality candidates.
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Profiles Recognized in ClearlyRated's 2025 Best of Staffing Client and Talent Diamond Awards
Career Advice, Hiring Advice · February 4, 2025Profiles announces Best of Staffing Client and Talent 5 Year Diamond Award win for providing superior service to their clients and candidates for at least five (5) consecutive years.
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Top 10 Questions to Ask Any Embedded Teams Vendor
Hiring Advice · January 31, 2025Time to Read: 5 mins
Summary:
- The Value of Embedded Teams: Businesses are leveraging embedded teams to bring specialized expertise, enhance innovation, and drive key objectives, making it essential to select the right partner.
- Key Considerations for Choosing a Vendor: Asking the right questions ensures an embedded team aligns with your company’s goals and remains flexible while delivering measurable success.
- Critical Questions to Ask: Evaluate an embedded team’s industry experience, skills, communication style, flexibility, cost structure, and problem-solving approach to ensure a productive and results-driven partnership.
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Reasons Why Embedded Teams Outperform Traditional Outsourcing
Hiring Advice · January 21, 2025Time to read: 6 mins
Summary:
- Embedded Teams Overview: Seamlessly integrated professionals who align with your culture and workflows to deliver dedicated focus, scalability, and real-time collaboration.
- Key Advantages: Outperform traditional outsourcing with better communication, cultural fit, flexibility, and tailored solutions, driving impactful results for dynamic projects.
- Long-Term Value: Embedded teams ensure sustained success by retaining institutional knowledge, improving processes, and adapting to evolving business needs.
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What Are Embedded Teams, and Why Are They Crucial for Business Growth?
Hiring Advice · January 13, 2025Time to Read: 8 minutes
Summary:
- Embedded Teams FAQ: vendor selection, cost, contracts, team sizes, and stakeholder input, and more.
- Driving Innovation: Discovery the benefits of embedded teams and how they accelerate timelines, and optimize collaboration for creative, marketing, and digital projects.
- Industry Specific Benefits: From 90% faster project delivery in Healthcare to 35% cost reduction in Finance.
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How to Hire a Data Scientist: Building a Diverse and Effective Team for Innovation
Hiring Advice · November 19, 2024Time to read: 7 minutes
Summary:
- Defining a Data Scientist Role: Start by understanding the specific needs of your organization and the industry - whether you need a generalist or a specialist - and craft a detailed job description that aligns with the needs. This clarity ensures you attract the right talent with both technical and strategic expertise.
- Sourcing Top Talent: Utilize diverse sourcing strategies, including specialized platforms, professional networks, and staffing agencies, to tap into both active and passive candidates. This broad approach helps you access a wider pool of qualified data science professionals.
- Assess Technical and Cultural Fit: Design a comprehensive interview process that balances technical assessments with behavioral interviews, ensuring candidates possess the necessary skills while aligning with your company’s culture and values. This will set the stage for long-term success and retention.
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Steps on How to Hire the Right Web Designer for Your Brand
Hiring Advice · November 14, 2024Time to Read: 6 minutes
- Define and Align Project Scope: Understand your website's purpose, audience, and features to find a designer whose expertise aligns perfectly with your goals, including accessibility standards.
- Prioritize Accessibility Skills: Look for designers with a strong grasp of WCAG guidelines and accessibility compliance, ensuring your website is inclusive and meets modern expectations.
- Evaluate Portfolios and Communication Styles: Review portfolios for brand alignment and assess soft skills like communication to avoid misunderstandings and create a collaborative environment.
Ready to elevate the success of your website and hire your next web designer? Scroll the full article to learn actionable tips around what interview questions to ask and what to look for within a web design portfolio.
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How to Identify Top Marketing Talent for Enterprise Growth
Hiring Advice · October 23, 2024Time to read: 5 mins
Summary:
- Identifying Key Marketing Skills is Crucial for Brand Success: A high-performing marketing team needs more than just experience; it requires strategic thinkers who can adapt to market trends, leverage AI-driven insights, and execute effective campaigns.
- Data-Driven and Analytical Skills are Vital: The best marketing professionals rely on data to guide their decisions, using tools like GA4 and Power BI to analyze performance, drive targeted campaigns, and continuously optimize strategies.
- Creativity and Technical Proficiency Must Coexist: Successful marketers balance creative thinking with technical expertise in tools like automation platforms, CRM systems, and web development basics, ensuring seamless collaboration and innovative campaign execution.
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How Do Successful CMOs Leverage Staffing Agencies for Growth?
Hiring Advice · September 24, 2024Time to Read: 6 minutes
How Do Successful CMOs Leverage Staffing Agencies for Growth?
- Aligned with Goals: CMO's select a staffing partner who is able to demonstrate a deep understanding of their business objectives and supporting initiatives.
- Communication: CMO's expect executive-level, transparent communication in an organized and structured format that may be used to influence future operational decisions.
- Partnership: CMO's invest in a partner who can consult through challenges and offer customizable solutions that flex to their changing demands.
Ready to meet goal with an elevated marketing team? Dive into the full article to uncover how you can harness the power of staffing agencies for lasting success!
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Building and Recruiting for a Culture of Innovation
Hiring Advice · August 15, 2024Time to read: 4 min
Recruiting for a Culture of Innovation Summary:
- Innovation requires a balance between encouraging experimentation and maintaining discipline.
- A genuine culture of innovation goes beyond superficial perks and requires creating environments where candid conversations, accountability, and diversity are prioritized and actively practiced.
- By aligning company values with candidate expectations, organizations can ensure that innovation thrives from the inside out.
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Harnessing AI Technologies to Revolutionize Ecommerce and Retail
Hiring Advice · July 3, 2024Time to Read: 4 mins
AI Technologies In Ecommerce and Retail Summary:
- AI technologies have transformed online and in-person shopping experiences.
- Key AI integrations include personalized product recommendations, virtual assistants, visual search, AR for virtual try-ons, autonomous checkout systems, and more.
- To harness AI's potential, businesses should invest in AI talent and infrastructure, embrace a data-driven culture, stay updated on AI trends, and collaborate with AI vendors and partners.
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Why Do Companies Use Staffing Agencies?
Hiring Advice · May 30, 2024Time to read: 3 min
Summary:
Speed of Hiring: Staffing agencies expedite the hiring process by leveraging their networks and expertise to quickly identify and onboard qualified candidates, minimizing downtime for companies.
Access to a Larger Talent Pool: Agencies have access to a broad talent pool, including passive candidates who aren't actively seeking employment, which can be difficult to reach through traditional hiring methods.
Specialized Recruitment: Specialized staffing agencies offer industry-specific knowledge and connections, ensuring that candidates not only meet job requirements but also align with the company’s culture and objectives.
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How Much Do Staffing Agencies Charge? A Comprehensive Guide
Hiring Advice · May 21, 2024Time to read: 5 minutes
How Much Do Staffing Agencies Charge Summary:
- Varied Pricing Models: Staffing agencies use different pricing models, including a percentage of the employee’s salary for direct hires, hourly bill rates for contract placements, and fixed fees for project-based work.
- Cost Considerations: While using staffing agencies incurs costs, these should be weighed against the benefits of reduced time-to-hire, improved candidate quality, and overall recruitment efficiency.
- Service Fees: Factors influencing agency fees include job role complexity, market demand for specific skills, and the level of service provided by the agency.
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How the FTC's Ban on Non-Compete Agreements Impacts the Creative, Marketing, and Tech Industries
Career Advice, Hiring Advice · April 25, 2024The FTC recently announced a ban on non-compete agreements. As a result, jobseekers in the creative, marketing, and tech industries will benefit, and hiring managers will need to enact strategic adjustments.
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Ultimate Employee Onboarding Best Practices for Enhanced Retention
Hiring Advice · February 20, 2024Time to read: 3 min
Employee Onboarding Best Practices Summary:
- Preparation is Key: Set up the new hire’s workspace, provide a detailed agenda, and ensure all necessary tools and software are ready before their start date.
- Three Pillars of Onboarding: Focus on integration, connection, and education to help new hires understand their role, build relationships, and learn company policies and processes.
- Continuous Development: Use a mix of training methods and assign mentors to support new hires through their first 60 to 90 days, ensuring they are well-integrated and productive
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Workforce Trends Reshaping the 2024 Labor Landscape
Career Advice, Hiring Advice · February 12, 2024Time to Read: 4 mins
2024 Workforce Trends and Themes Summary:
- Transformative Shifts: The modern workforce is evolving with trends such as AI integration, sustainability, and the influence of micro-influencers.
- Generational Impact: Millennials and Gen Z are driving innovation and adaptability in the workplace with their diverse perspectives.
- Business Adaptation: Companies that embrace transparency, sustainability, and authentic engagement are likely to thrive amidst changing consumer expectations and technological advancements.
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Profiles Among ClearlyRated's 2024 Best of Staffing Client and Talent Diamond Award Winners
Career Advice, Hiring Advice, News · February 5, 2024- Profiles received an NPS of 70.6% from their clients and 73.7% from their candidates significantly higher than the industry's averages.
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Top In-Demand Digital Jobs 2024
Career Advice, Hiring Advice · January 4, 2024Time to read: 3 mins
- In 2024, we will see even further growth and innovation within the digital landscape and its respective jobs.
- Explore top industries that are hiring and in-demand job titles for 2024.
- Work with Profiles to help hire in-demand digital professionals, or to take the next step in your career.
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Recruitment Strategies for Attracting and Retaining Gen Z Talent
Hiring Advice · October 10, 2023Time to Read: 5 mins
Recruitment Strategies for Attracting and Retaining Gen Z Employees Summary:
- Gen Z is a tech-savvy, socially conscious generation that values flexibility, purpose, and work-life balance.
- Understanding their values and behaviors can help hiring managers form recruitment strategies to appeal to Gen Z talent.
- Ensuring a seamless onboarding experience, competitive compensation, and purpose-driven projects are ways your company can retain Gen Z employees.
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Beyond the Numbers: Why Diversity and Inclusion are Crucial for Your Marketing Team
Hiring Advice · September 26, 2023Time to Read: 4 mins
Why Recruit a Diverse Marketing Team Summary:
- Value of Diversity: Diverse teams bring varied perspectives, fostering innovation and creativity in marketing strategies.
- Inclusive Hiring Practices: Implement strategies to attract a wide range of candidates, such as using diverse job boards and creating an inclusive company culture.
- Ongoing Support: Provide continuous training and development opportunities to ensure all team members can contribute effectively and feel valued within the organization
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