Make social HR more mobile in 2014
Over the course of the past year, creative companies have rapidly started resorting to unique methods so that they can find the right candidates to fill any innovative employment vacancies that they may have had.
Pro tips for using Instagram to boost business
Everyone knows that social media plays a key part in a business’ branding strategy. The modern world has made this communication medium stand out unlike any other form developed in the last century thanks to the proliferation of internet-connected devices, accessibility and cultural significance.
Are you using native ads?
Are you sure that you’re looking at an advertisement? Or is it a blog or news article? In the evolving world of marketing and advertising, businesses are trying to gain the attention of ad-weary consumers in new ways. One of the more popular strategies is native advertising.
The marketing gray area: 6 Things impacting decision making (Part 2)
As previously mentioned, decision making is often impacted a number of factors. As a result, marketing professionals, especially those vouched for by a creative staffing agency, must be wary of the slightest detail when creating campaigns to better ensure their success.
The importance of website accessibility in terms of conversion rates
While many people are focused on increasing the number of people who are visiting your website, you may want to consider instead working to multiply the number of sales resulting from the people who are already wandering onto your site.
Should your business be using Tumblr?
Marketers looking for the best ways to communicate with their intended audience will often try a host of different channels before settling on a few to act as cornerstones to the campaign. While most brands have Facebook pages, Twitter accounts and a website, there has been slower adoption of Tumblr.
Web design trends that will dominate 2014
When it comes to company marketing, there’s no better do-or-die aspect of a company’s design than its website. Meant to be a potential customer’s portal to the company’s branding, business and information, a poorly-designed site can sink companies’ chances or build their reputation before they even directly make contact with clients.
Demand for graphic designers rise
Increasing Demand: The demand for graphic designers has been growing, with an 11% year-over-year increase in online job ads.
Employment Opportunities: Graphic designers are finding opportunities in specialized design services, advertising, and freelance work due to the rise in contingent labor.
Skills and Tools: Designers need to showcase experience with industry trends and top design software to secure high-quality positions.
Boost engagement with content that has been geo-localized
The right combination of content can help create a dedicated following for a business. It takes more than just a great product or service to succeed in the marketplace. Smart marketers understand that the best way to drive engagement isn’t through delivering high-quality content in the progressive, digital age.
How to create a content dream team
Despite critics claiming that content marketing is a flash in the pan strategy, it seems to have staying power – at least so far. Content marketing is on the rise, and businesses are realizing that content is an integral park of a marketing strategy.