Regardless of the digital marketing jobs you lead, there are several concrete strategies you need to adopt as a manager. You’ve read the books, researched articles online, and possibly even taken courses that teach you how to be the best manager you can be for your team. However, you may also want to take leaderships lessons from those who have proven that they’re capable of guiding a business to greatness. Here’s what you can learn from some of the top leaders in business.
1. Focus on the company’s best interests
Steve Jobs, the famous leader of Apple, was known to push his employees to be the best they could be, even if that meant seeming like less of a friend. According to employee engagement company Quantum Workplace, Jobs was quoted as saying “My job is not to be easy on people. My job is to make them better” after refusing to provide some of the original Apple employees stocks when the company went public. Although this seems harsh in retrospect, it was clear that he was simply trying to be a fair leader. When guiding your employees, take on this mindset to ensure your company’s professionalism and success.
2. Encourage risk-taking
Best known for his cool, hip Virgin Airlines brand, Richard Branson is another business leader that can supply CEOs and marketing directors alike with the strategies they need to effectively lead a team and bolster creativity. Forbes magazine noted that Branson was an eternal risk taker, using tactics outside of the norm to lead him to his widely successful brand that’s known around the world. While risks can be scary for any professional, they’re necessary for growth. Make sure your employees know that you trust them to take some educated leaps when it comes to tackling projects in a unique way.
3. Properly train your employees
Onboarding a new employee isn’t just challenging for the new team member, but also difficult for you as his or her manager. It’s your duty to make sure that the right skills and processes are properly taught and practiced, and as a result, see how well he or she can perform without step-by-step instruction.
However, this could be a major flaw. As financial leader Suze Orman shows, all skills can be learned. Biography.com explained that before Orman was a financial powerhouse, she was a waitress who knew little about money – so little, in fact, that she wrongly trusted an advisor who ended up losing all of her funds. After studying incessantly, Orman became who she is today, and serves as motivation for professionals to go after their dreams, no matter how far from reach. Encourage your employees to do the same.
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