Editorial SEO Specialist

Editorial SEO Specialist Perks: 

• Remote Freedom: Set up your workspace wherever you feel most inspired—whether that's your cozy home office, a sunny café, or a serene beach. Enjoy a schedule as flexible as you need, so you can balance work with your life’s adventures.
• Creative Playground: Unleash your imagination and try out new social media strategies! This is your chance to experiment with bold ideas and bring your unique voice to the brand, making waves and sparking conversations across platforms.
• Adventure-Loving Team: Join a crew that’s as passionate about the great outdoors as you are. Collaborate with fellow adventurers who value powerful storytelling and are always ready to share a good story or plan the next big outdoor escapade.

• 5+ years of experience in content-focused SEO, preferability for an ecommerce or enterprise brand.
• Ability to conduct and synthesis keyword research to generate a holistic SEO strategy.
• Proven track record of working with Editorial teams on growing an SEO channel.
• Demonstrated ability to track and analyze SEO performance.
• Ability to traverse headwinds in the industry and provide a strategy to capitalize on tailwinds.
• Experience with Google Search Console, Keyword Research (SEMRush, AHrefs, BrightEdge, etc ), and Data Analysis (Excel/SQL/Python).

• Provide and synthesize in-depth keyword research to power our Editorial SEO strategy.
• Identify content gaps and work directly with our Editorial team to develop content plans.
• Develop E-E-A-T best practices and work with Product teams to implement.
• Provide recommendations for on-going content optimization for existing and net new content including landing pages and content organization.
• Monitor the performance of Editorial pages.
• Analyze and provide recommendations for internal links. Analyze and provide recommendations for freshening and unpublishing content. Identify gaps in Schema markup and provide recommendations.