Marketing Project Manager/Segment Lead (Direct Mail)

A global financial company is seeking a Marketing Project Manager/Segment Lead (Direct Mail) to join the Richmond, VA Marketing team. This is a long-term contract opportunity that is hybrid-remote. Local candidates are encouraged to apply and required to be onsite 3 days per week. 

The Marketing Project Manager / Segment Lead (Direct Mail) leads the development and implementation of business intent and requirements for direct mail marketing and product strategies focused on new customer acquisition. Works cross-functionally, to develop clear business intent and requirements for the marketing initiative.
 

Marketing Project Manager/Segment Lead (Direct Mail) Benefits:

• Recognition & Rewards – Our client recognizes and rewards employees for their hard work and achievements through various programs, including awards and employee appreciation events!
• Innovative Work Environment – As a leading financial institution known for its innovation, employees have the chance to work on cutting-edge projects and utilize the latest technologies to drive meaningful change in the industry.
• Work-Life Balance – Flexible hybrid-remote work environment prioritizing employee well-being and a healthy work-life balance.
• Competitive Pay & Benefits Package – Hourly pay rate starts at $33, depending on experience and individuals are eligible for Health, Dental, Vision, 401K benefits, Paid Holidays, and PTO.

Marketing Project Manager/Segment Lead (Direct Mail) Requirements:

• Bachelor’s degree or equivalent military experience.
• 3+ years of experience in direct mail optimization or a related area.
• 2+ years of experience specifically in business process management, marketing project management, or relationship management.
• Demonstrated experience managing internal and external vendor relationships and collaborating with cross-functional teams.
• Proven experience measuring performance and translating data into actionable objectives.
• Standard soft skills: autonomous, collaborative, problem solver, excellent listener, and communicator in both written and verbal.
• Ability to properly prioritize, estimate accurate timelines for process steps, and move things through the process.
• G-suite and Slack knowledge is a plus.
• Lean or Six Sigma certification, preferred.

Marketing Project Manager/Segment Lead (Direct Mail) Responsibilities:

• Partner with business intent owners and cross-functional teams to define objectives, clarify business requirements, and align strategies for new product launches.
• Identify potential risks early in the product development process and collaborate with stakeholders to develop effective mitigation strategies.
• Lead the creation and ongoing refinement of detailed process documentation to ensure clarity, consistency, and regulatory compliance.
• Drive continuous process improvements by analyzing existing workflows, soliciting feedback, and implementing best practices to enhance team efficiency.
• Conduct thorough quality assurance checks on project deliverables and actions to ensure all outputs meet required standards and are error-free.
• Serve as a subject matter expert, offering guidance and support to both internal colleagues and external partners, and addressing complex questions or issues as they arise.
• Monitor the progression of risk mitigation activities, tracking status updates and ensuring timely resolution of outstanding findings.
• Adapt quickly in a dynamic, fast-paced environment, effectively balancing regular business operations with urgent, market-driven problem-solving needs.
• Troubleshoot emerging issues in real time, taking ownership to resolve errors and minimize impact to ongoing operations.
• Continuously seek opportunities to streamline processes, reduce inefficiencies, and improve the overall product lifecycle experience.
• Stay current on product offerings, changes, and upcoming launches within the card acquisitions space to ensure alignment with organizational strategy.
• Maintain accurate, up-to-date monthly dashboards and reports to track performance metrics and communicate progress to leadership.

About Profiles
An award-winning Marketing and Creative Technology staffing agency, Profiles places the highest caliber candidates in Fortune 500 companies and successful organizations across the country. Our experienced recruiters focus on candidates drawn from the top 20% of job seekers nationwide. Profiles professionals are available for contract, contract-to-hire, and direct hire positions. Headquartered in Baltimore, MD, Profiles has regional offices in Philadelphia, Richmond and Washington D.C.

Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training. New job opportunities are listed daily – www.careerprofiles.com. 

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